Hey guys, I sent out an email about this a couple weeks ago and have gotten some good feedback from it, so wanted to post here to quickly go over the process of what I accidentally did to build a very large email list in a short period of time.
1. I created www.ppcwebspy.com, which is a cool Firefox addon for keyword research. The overall process/flow of the software itself is very viral. (i.e. there is a big incentive for others to tell others about it, other than just because it’s good (which should always be a given if you create and sell anything)
2. I created a short demo video of me explaining how the software worked and what it does.
3. I posted a link to the video on my Twitter page (http://www.twitter.com/brad_callen). The video was nothing special. It was just me explaining the software and talking about how excited I was about releasing it to the public. It was 100% complete, but I was bored while my programmers were putting the finishing touches on it, so I had time to make a video showing how it worked. I made sure to mention that it wasn’t quite ready/complete, but would be soon.
– At this point, I’ve never mentioned the URL (web address) to where my Twitter followers could get the software… Basically because it wasn’t quite finished yet. I did, however, mention the name of the software.
– I only had about 2,000 followers at the time
4. Within the first day I noticed I was getting some traffic to the website. I checked my Google analytics to see where the traffic was coming from. It was coming from Google only. People were going to Google and typing in the name of the software… Likely because they wanted to buy it, even though they knew it probably wasn’t ready.
5. I noticed some sales start to come in. Luckily I did have the entire buying/sales process finished, and the software was working and ready enough to be sold. There were some minor tweaks left to do on the software, but nothing that would hinder its performance.
6. Each day, I noticed more and more traffic to the site. I started noticing traffic coming from other places. People were now posting the direct link to PPC Web Spy on their blogs, in their Twitter posts etc.
7. People were starting to reTweet my initial video Tweet.
8. This lead to more traffic, more optins, and more sales.
9. People then started promoting PPC Web Spy to their email lists… and I never told a sole about the product!
10. This obviously led to more traffic, optins, and sales
11. After 2 weeks was up, I had built an email list of over 55,000 people and had made quite a few sales of the product… and I hadn’t even launched the product yet to my own email list! In fact, I never really did an official launch for it at all. I was planning on it, but word spread so fast through Twitter that I didn’t have to
So, what can you take from this?
1. Create a product and create it in a way that people will want to tell others about it. The marketing process needs to be very viral
2. Post a video on Twitter of you explaining the product. You can mention the name and URL even, if you want. (You could offer an incentive for people to reTweet your tweet to help the process)
3. If the product is good and worthy to be talked about, it will be mentioned again on Twitter by others.
4. If the product is viral, it will move from Twitter to blogs, to forums, and then to people’s email lists
5. Use twitter to catalyze a viral campaign. Do it in a way that’s not spammy. Just be helpful and explain what your product does and how it can help people. Remember, Twitter is a relationship building platform first and foremost. So, go into this with that in mind.
That’s it in a nutshell. It all seems very obvious/simple, but sometimes, it’s the obvious/simple things that can make the biggest difference in your marketing.